It is the question I get most before a portrait session, so here is everything I usually say in one place.
Plain beats patterned
Solid colours age better than prints and logos. White, cream, navy, olive and rust all look lovely on film. Bring one option you love and one you are not sure about; the second one is often the winner.
Choose clothes you can move in
We will walk, sit on steps and maybe on the sand. If a shirt needs fixing all the time, you will think about it in every frame. Linen creases, and that is fine: creases look alive on camera.
Skip the brand-new shoes
Wear what you would wear on a good day off. The best portraits happen when people forget they are being photographed, and that is much easier in clothes that already feel like yours.
